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The Editor’s Report Vol.1
The 17th Playtime Tokyo (clothing)


“How cute…”, ”This is adorable…”, “It’s so pretty…”  Here, at the 17th “Playtime Tokyo”, we were truly enchanted by a number of beautiful items on display.  The Playtime Tokyo is the exhibition that introduces new trends of fashion, lifestyle and design for babies, children and maternity.  A rich collection of items for babies/children is brought together from all over the world.  We, Luntan’s staff, decided to participate in the event out of curiosity, but this show stole our hearts completely.  We’ve picked up special items out of many wonderful collections and would like to introduce them at Luntan in two separate articles.  Vol.1 is about “clothing” and Vol.2 is about “variety goods”.


There’re more exhibition booths for clothing than other exhibitions for goods and items.  Among a number of exhibitions for clothing, “Bebe Organic”, a brand from Estonia, caught our attention.  There’s the right amount of romanticness in their clothing, and the design is classical yet not too plain.  The finest organic materials are also used for their clothing.  We’ve interviewed the designer, Ms. Birgit Kadak!


“I have two children, a boy and a girl.  I wanted my son to wear clothes using organic cotton because he has sensitive skin, but I had a hard time finding cute clothes with organic cotton in Estonia or even in Europe.  So, I’ve started making clothes for my son.”

As a brand, they have more collections for girls because designs for girls are more decorative as opposed to the ones for boys.  However, she wants to stress that “we have good collections for boys, too”, and they offer shirts, linen pants, one-piece jumpsuits, etc. for boys every season.


“I want to create stylish and casual clothing that are comfortable and can be worn daily, not for a party.  Our materials are selected from Europe.  We use linen which is a traditional material of Estonia, cotton from Germany, and silk from Italy.  Everything from designing to producing is done at our studio in Estonia.  It’s a small studio, but we work closely and make every piece by hand with great attention to detail.”

Ms. Kadak keeps the traditional design of Estonia in her mind when making tiny collars, laces, aprons, etc.  Her design gives somewhat nostalgic and warm feelings.  That must be from her inspiration and the influence from her colleagues who work closely together every day.


Bebe Organic’s clothing were not available in Japan, but after the Playtime Tokyo, they have found some shops that will sell their items.  They’ve been receiving orders online from Japan before, and now, we may be able to purchase their fine clothing much easier!

Bebe Organic


The next brand we’d like to introduce is an Italian brand, “Aghi e Bubi”.  We couldn’t talk to the designer directly as she was out for lunch.  She has family roots in Japan, and we’re attracted to her stylish Italian design with a touch of Asian taste.  I dream about going out with my daughter wearing this lovely matching dress!


Unfortunately, there’re no shops that carry their products in Japan at this moment. Hopefully their wonderful collections will be discovered by a competent buyer in Japan. You can check their collections from the past to this season on their webpage!

Aghi e Bubi

※The Playtime Tokyo is the trade show restricted to persons and companies affiliated to this field of business.  The show is not open to the general public.






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